The Copy Week
Strategic copywriting for go-to brands
Howdy, brand-builder! If you feel confident in what you do but not how you communicate it, you’re in the right place.
The Copy Week is a results-driven website and launch copy service that will help you clearly communicate your unparalleled value so you can easily win the hearts of dream clients and scale your brand to new heights.
The Copy Week was created for service providers and coaches who...
01 → Are ready to take up more space in their industry with a clear, authority-building message
02 → Need website or launch copy that emphasizes their value and wins the heart of high-quality customers
03 → Feel disconnected from their current copy, affecting their marketing efforts and costing them sales
04 → Doesn’t have time to DIY and knows that bringing in an expert will only increase ROI
05 → Want their message and copy to feel as intentional and original as they are
Elevate My
Website Copy
Custom brand messaging & website copy for scaling service providers, done in a week.
Elevate My
Launch Copy
Custom messaging, sales page, and email campaign copy for coaches, courses, and group programs, done in two weeks.
Custom Brand Messaging + Website Copy
THE WEBSITE COPY WEEK
What it is:
You’ve experienced success in your business these last few years, but now it’s time to emphasize your value and attract clients who never question it so you can create more space to scale and live out your Pinterest board life. The Website Copy Week provides custom messaging rooted in strategy and 4+ pages of persuasive, true-to-you website copy without the lengthy two-month timeline.
INVESTMENT: Starting at $5k. Payment plans are available.
What’s included:
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We'll kick your project off with a 1:1 call to craft and capture your brand’s unique messaging and positioning strategy.
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We’ll turn your message into 4+ pages of strategic, completely custom website copy. (Ex: Home, About, Services, and Contact.)
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No wondering where your words go. All copy is delivered in my signature, strategic CopyMap© format (example to your left) for easy implementation!
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Your investment doesn’t end with your website copy. You’ll receive a 20+ page brand guide with messaging and evergreen marketing topics to implement ASAP!
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To ensure you get the website copy of your dreams on time, I deliver each page of copy as it’s completed for you to review!
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No lengthy 4-8 week copywriting projects here! I take on one client at a time, pouring all my efforts into producing a results-driven project for you in a week’s time.
Example of a CopyMap™️
Here’s How it Works
1
Pre-Project Copy Week Homework
2
Your 90-Min Strategy & Messaging Call
3
Your Website Copy Week Implementation & Revisions
4
Final Wrap-Up Call & Off-Boarding (and celebrating!)
LOVE NOTES FROM DREAM CLIENTS.
LOVE NOTES FROM DREAM CLIENTS.
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<autoplay speed=5></autoplay>I love how easy and fun the process felt! We've already seen strong conversion rates since updating our website copy! I also love that we got a website wireframe along with the copy, so it was really easy to envision how the copy all worked together, and of course, made it easier to build out the site.
Rachel Rouhana, Haute Stock
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I cannot say enough amazing things about Karsen! She found all the words I couldn't and was able to portray my offer in a way I had only dreamed about! She is worth every single penny and more - I cannot thank her enough for her genius work!
Chelsea Pimienta, 23&9 Creative
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The entire experience working with Karsen was personal, professional, and seamless. The best part about the experience was receiving a customized wireframe so I could SEE the copy on my website. It pumped me up so much more than being handed a bunch of words on a Google doc.
Jess Massey, Founder of Hustle Sanely
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Working with Karsen was incredible! She nailed my brand voice and clearly communicated what my brand is all about. I feel WAY more confident stepping into 2022 with copy on my website that truly reflects me and my brand way better than I could ever communicate it myself.
Stephanie Kase, Content Creator & Educator
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I'm over the moon! Not only do I love the copy, but HER process helped me get more defined with MY process and membership details. My favorite part is actually the copy map/wireframe. The Messaging & Marketing Guide is truly a cherry on top of the amazing content!
Olivia Lopez, Founder of Let's Go Studio
WEBSITE COPY EXAMPLES
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Haute Stock
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Hustle Sanely
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Stephanie Kase
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Let's Go Studio
Custom Messaging + Sales Page & Email Copy
THE LAUNCH
COPY WEEK
What it is:
You’ve poured your heart and expertise into your offer. You’re confident in what you’ve created and the results it can provide, but now you need help communicating its value to your community. The Launch Copy Week is a two-week process that combines the power of value-based messaging, a strategic sales page, and an email sales campaign to help support your marketing efforts and get more of the right people into your offer.
INVESTMENT: Starting at $6k. Payment plans are available.
What’s included:
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We'll kick your project off with a 90-minute strategy and messaging call to craft and capture your offer’s unique message and positioning strategy.
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We’ll turn your message into one long-form sales page that sounds like you and guides your customers to their next step.
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No Google Doc delivery! You’ll receive your sales page via a strategic CopyMap©, intentionally designed to increase sales.
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Support your launch efforts with a sales campaign that communicates your offer’s value and drives traffic back to your sales page!
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Two rounds of revisions per deliverable (sales page + email campaign). Once upon delivery and once before the end of our project if needed!
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Your investment doesn’t end with your website copy. You’ll receive a 20+ page brand guide with messaging and evergreen marketing topics to implement ASAP!
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Copy shouldn’t slow down your launch, and this process won’t. I take on one client at a time, pouring all my efforts into producing a results-driven project for you in two weeks!
Example of a CopyMap™️
Here’s How it Works
1
Pre-Project Copy Week Homework
2
Your 90-Min Strategy & Messaging Call
3
Your Launch Copy Week Implementation & Revisions
4
Final Wrap-Up Call & Off-Boarding (and celebrating!)
LOVE NOTES FROM DREAM CLIENTS.
LOVE NOTES FROM DREAM CLIENTS.
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<autoplay speed=5></autoplay>"I've already seen 3x as much interest from applicants ready to book my intensives than my capacity to retain. People are applying through the sales page and are warm leads that are able to pay the higher price point."
Natasha, Shine with Natasha
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“I cannot say enough amazing things about Karsen! I was so excited when I got to work with her on writing a sales page and creating an email funnel! She found all the words I couldn't and was able to portray my offer in a way I had only dreamed about! She is worth every single penny and more. I cannot thank her enough for her genius work!”
Chelsea Pimienta, 23&9 Creative
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"I truly believe it was a key component of my multiple five-figure course launch! Karsen did an incredible job at knowing how to communicate an offer that could potentially be overwhelming and speaking RIGHT to my ideal client AND all while maintaining my brand voice seamlessly."
Stephanie Kase, Content Creator & Educator
SALES PAGE EXAMPLES
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Stephanie Kase
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Shine with Natasha
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23&9 Creative
Hiring a copywriter shouldn’t slow down your project.
(And this process won’t.)
Fast but never rushed — results without the typical 4-week timeline. The Copy Week is for female entrepreneurs who need a copywriter that can quickly capture their vision, elevate the value of their brand, and communicate it to their dream clients.
A Client Favorite
EVERY PROJECT COMES WITH
A MESSAGING & MARKETING GUIDE
Here’s the thing: your copy deserves to live beyond the pages of your website and sales page. Every Copy Week project includes a 20+ page Messaging & Marketing Guide that packages up your Brand Statement, Dream Customer Profiles, Your Positioning Framework, Your Message, and more! The cherry on top? You get 10 Evergreen Marketing ideas and examples to implement ASAP!
Howdy! Karsen, here.
“You’re my go-to” just hits differently, you know?
Let me take the pressure off. Being the “go-to” in your industry has nothing to do with being “the best” but everything to do with how you position and communicate what you do, the outcome it provides, and the value it holds to your target audience. After 4+ years of professionally writing copy for 60+ brands, I can confidently say — if being your dream client’s obvious choice is your goal, you’re only a button away from achieving it.
FAQ
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From beginning to end? No longer than two weeks depending on your project.
🗓 The Website Copy week schedule looks like this:
Thursday before your project: 90-Min Strategy & Messaging Kick-Off Call
Friday before your project: Approve your Brand Messaging & Marketing Guide by noon EST
Following Monday - Thursday: Website Copy Week project implementation & revisions
Friday: Final Revisions & Wrap-Up Call (optional, but recommended!)
🗓 The Launch Copy schedules looks like this:
Thursday before your project: 90-Min Strategy & Messaging Kick-Off Call
Friday before your project: Approve your Brand Messaging & Marketing Guide by noon EST
Following Monday - Thursday: Sales Page copy implementation & revisions
Following Monday - Thursday: 14-part sales campaign implementation and revisions
Friday: Final Revisions & Wrap-Up Call (optional, but recommended!) -
I take one project/month and usually book out a quarter in advance. If you have an upcoming launch or rebrand, it’s never too soon to reach out and book your spot.
📋 My waitlist also gets first dibs on any openings! Tap here to join ✨ -
Female service providers and coaches!
My previous clients are:
Virtual Assistants, Luxury Wedding & Event Planners, Photographers, Content Strategists, Video Coaches, Productivity Coaches, Influencer / Brand Partnership Agencies, Brand & Wed Designers, Template Shop Owners, Stock Photographers, Interior Designers, Gut Health Coches & Nutritionists, Female Friendship Coaches, and more!
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My copy projects have led to 3x increases in client inquiries for high-ticket offers and have contributed to multiple 5-figure launches (myself included). See testimonials for proof!
Besides that, I’m going to ask you this (with love):How much is it costing you to have copy on your website that you don’t feel confident in? Probably a lot since it’s likely keeping you from handing out your URL to potential clients 😅. And how much time and energy will it cost you to DIY your copy only to spend EVEN MORE time making tweaks because you’re not sure you “did it right”?
The level of confidence you’ll have from receiving strategic messaging and copy that you’re proud of will increase your sales alone, my friend. -
I require a 30% non-refundable deposit to hold your spot on my calendar. The remainder is due a week before your project start date.
^ Your post-deposit balance can be customized based on how far in advance you book your project! I’m ALWAYS happy to chat about payment breakdown during our Clarity Call, as I never take your investment lightly. Just ask my therapist — in my recovering perfectionist era.
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Yes! Whether it’s to help the designer you chose to implement your new copy OR if you need a branding & web designer recommendation — I’ve got your back. Just ask during our Clarity Call!
