THE EASIEST WAY TO USE EMAIL TO NURTURE & SELL
Email Marketing 101 is a one-of-a-kind course that will help you start & grow your list, write emails people love to read, and sell your offers with automated campaigns.
START & GROW
YOUR LIST
WRITE EMAILS PEOPLE LOVE
AUTOMATE YOUR
SALES EFFORTS
IF THE BENEFITS OF HAVING AN EMAIL LIST HAVE BEEN ON YOUR MIND FOR MONTHS, BUT YOU…
→ Feel so overwhelmed by all the steps involved in starting and growing your list that you abandon the process every time 🫡
→ Have no idea what kind of emails to send to your list or how to write an email that people will want to read 😅
→ Instantly feel intimidation creeping in the moment people start mentioning sales campaigns and automated funnels 🫠
You’re actually in really good company, but…
WHAT IF YOU WERE HANDED
A STEP-BY-STEP PROCESS THAT MADE
IT INCREDIBLY SIMPLE TO…
→ Get your list up and running (the right way) and learn simple, sustainable ways to grow it on an ongoing basis
→ Repurpose content you’ve already created and turn it into a Branded Newsletter your list LOVES to open and read every week
→ Increase your revenue with easily-automated sales campaigns that promote your signature services and products BTS, in your sleep, on vacation, you name it.
SCROLL IF YOU’RE READY CROSS “START AN EMAIL LIST” OFF YOUR AGENDA, AND DO A WHOLE LOT MORE THAN THAT, TOO.
EMAIL MARKETING 101
EMAIL MARKETING 101
INTRODUCING
This course is your simple, all-in-one solution for starting & growing your list, writing emails people love to read, and selling your offers on autopilot.
Go behind the scenes of Email Marketing 101:
MODULES & LESSONS
A 6-module email marketing course with everything you need to use email marketing to support and scale your brand.
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In this module, you'll learn that the key to email marketing success happens before you even send an email.
Module No. 01
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Turn your subscribers into raving fans by learning to write emails they love to open and engage with.
Module No. 02
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Keeping your list healthy is the key to avoiding landing in SPAM folders. I’ll teach you all my best tricks in this module!
Module No. 03
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Learn how to choose and create a strategic freebie idea for your brand so you grow your list with the right subscribers!
Module No. 04
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Nurturing your list is 80% of email marketing. Make it simple with a value-packed newsletter your list loves to receive!
Module No. 05
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Learn how to write AND automate sales emails that allow you to promote your offers and scale your business.
Module No. 06
PLUS A BONUS MODULE
BATCH 3 MONTHS OF
CONTENT IN 20 MINUTES, FLODESK
TUTORIALS, & GUEST LESSONS!
The Bonus Module section is where all the juicy tutorials and email hacks live.
WHAT’S INCLUDED
with EMAIL MARKETING 101
Everything you need to start & grow your list, write emails people love to read and sell your offers on autopilot without the overwhelm of where to start.
6 Easy-to-Complete Modules
Each module in the course was created to help you check at item off your list, learn a mind-blowing new skill, and move on to the next!
Guided Writing Lessons and Examples
We know writing emails can feel intimidating. That’s why every ounce of writing in this course is guided with examples! Aka — guess proof!
30 Plug-&-Play Subject Line Prompts
Don’t let subject lines keep you from hitting send. Use our plug-&-play prompts to whip up enticing subject lines and preview text copy.
Create-Your-Own Freebie Templates (Canva)
Not only do we have freebie templates, but our very own, Kelly Etz, shows you how to make them look designer — graphic designer, that is.
4 Branded Newsletter Guided Templates
Never gHoSt your list again with a branded newsletter that works for you, plug in repurposed content, and batch a month’s worth of emails.
8-Part Sales Campaign Guided Template
Never feel intimidated by a “sales funnel” again. We’ll show you how to plug in your own words, offer information, and automate it in no time!
YOUR CUSTOMERS ARE ALREADY USING EMAIL. THIS IS YOUR CHANCE TO GET YOUR BRAND AND OFFERS IN THEIR INBOX.
4.26 billion people use email every day. Not to mention, email still outperforms social platforms in organic conversions. This is your time, your year, and your opportunity to get in the game, pal — and Email Marketing 101 can help you do it.
THE INVESTMENT
THAT KEEPS ON GIVING
ONE-TIME PAYMENT of
$497
3 MONTHLY PAYMENTS of
$175
“I have a marketing degree...yet this course has been the most influential investment I have made for myself.”
— Jessica Fountain, Freelance Writer
Ready to send it?
GETTING STARTED IS SIMPLE
01
ENROLL IN THE COURSE
As soon as you enroll, you get access to the guided video lessons, custom templates, bonuses, and the community within Mighty Networks.
COMPLETE EACH MODULE
Get guided videos and customizable templates that’ll help you write every bit of copy you’ll need for a profitable launch, including your one-liner, waitlist opt-in page, sales page, and email campaign!
02
03
SCALE WITH EMAIL
With a clear marketing message, a waitlist of warm leads, a high-converting sales page, and a supportive email campaign – you’ll be ready to experience your most confident launch era yet!
MEET YOUR EDUCATOR, KARSEN
EMAIL IS, HANDS DOWN, MY MOST PROFITABLE MARKETING PLATFORM.
And, although you don’t have to be a professional copywriter to get it done, you might enjoy the help of one.
Over the last four years, I’ve written launch copy for best-selling books, courses, and programs. My clients have 3x their conversions and had multiple 5-figure launches (myself included).
Now, I’ve packaged up my proven process to help you write your own high-converting launch copy. Together, we’ll use customizable templates and guided lessons that get you quick, profit-driven results!
Ready for your most confident launch era yet? Enroll in the course to start, and I’ll meet you there!
BY THE END OF EMAIL MARKETING 101, YOU’LL KNOW HOW TO:
NO. 1
Start Your Email List (the Right Way)
Starting an email list is like building a credit score, but not many people tell you that. Don’t worry, we make it so simple your mind will be blown.
NO. 2
Grow Your List with High-Quality Subscribers
Did you know that your list is only as good as your subscribers? We’ll help you grow your list and fill it with the right people for your brand and offers!
NO. 3
Write Emails Your List Loves to Open & Read
Worried about your writing skills? There’s a whole module dedicated to writing great emails with guided examples. We’ve got your back.
NO. 4
Create Enticing Freebies Related to Your Offers
Freebies should be three things: easy to consume, easy to implement, and related to your offers so they convert. And we’ve got templates to help!
NO. 5
Batch a Month of Nurture Email Ideas in < an Hour
Our repurposing process teaches you how to brainstorm email ideas and plug them into your branded newsletter template for easy batching.
NO. 6
Easily Automate Sales Campaigns for Your Offers
Know how to write and automate sales funnels for each one of your offers with complete confidence — a skill that will continue to make you money!
THIS COURSE IS PERFECT FOR...
Personal Brands & Influencers
We've heard it a hundred times, but it's true — you don't own your following. Use email to turn your followers into subscribers to secure your marketing efforts as you monetize your brand.
Small Business Owners
Email marketing was made for us, pal. If you're a coach, educator, service-provider, maker, designer, agency, etc — email can help you increase your income and impact online.
Anyone Wanting to Up Their Email Skill
If you're a copywriter or marketer wondering if it's cool to use this course to improve your email skills, the answer is YES. If you're an agency, don't hesitate to contact us for team pricing! karsen@karsenmurray.com
STUDENT SUCCESS STORIES
STUDENT SUCCESS STORIES
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"I have a marketing degree...yet this course has been the most influential investment I have made for myself."
— Jessica Fountain, Freelance Writer
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"I'm someone who is always extremely skeptical about joining courses...but I feel like this course walked me through so much that I didn't know about email."
— Hayley, Brand & Website Designer
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"This email course was everything a small business owner needs to kick start their email marketing."
— Janet Raines, Marketer & Podcaster
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"I grew my [new] list to 260 in 48 hours, and I couldn't have done it without the tools in this course!"
- Dalvia Rodriguez, Business & Mindset Coach
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"I've purchased and used email sales templates before, but these leave room for my voice and don't leave me questioning whether I'm being ethical in the way I'm selling."
— Chelsea, Honey & Co. Creative
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"My email open rates are insane at 60%! I cannot believe how simple this is & how confident I feel sending out informative, ethical emails!"
— Britanny Jack, Content Marketer
THE AVERAGE PERSON CHECKS THEIR INBOX 15 TIMES PER DAY. THAT’S 15 OPPORTUNITIES FOR YOUR EMAIL TO BE SEEN AND CLICKED ON.
Email marketing helps increase brand awareness, automatically promotes your offers, and keeps you top of mind — and it’s not going anywhere.
LINGERING QUESTIONS ABOUT EMAIL MARKETING 101?
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Forever and ever. Purchase once, and get access to the course, community, and any additional updates made for a lifetime. Cool, right?
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NOPE! You don’t have to be a professional copywriter to write high-converting launch copy! This course holds your hand through the entire copywriting process and makes writing copy for your launch foolproof!
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The main copy templates provided in this course are:
- The Sales Page Copy Map© Template
- The 8-Part Sales Campaign Template
Other than that, there are Messaging worksheets, One-Liner Worksheets, Headline Formulas, Subject Line Prompts, and 18+ Guided Writing Lessons!
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While this course does NOT provide launch strategy (offer strategy, pricing strategy, launch calendars, etc), it can help you write the majority of high-converting copy you’d need for a launch, including:
- Marketing Message
- One-Liner
- Waitlist Opt-In Page Copy
- Sales Page Copy
- 8-Part Email Campaign Copy
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Brands/entrepreneurs: coaches, content creators, educators, social media managers, copywriters, designers, and service providers of any kind.
Offers: courses, coaching programs, masterminds, memberships, and high-ticket services. -
Mighty Networks is where the course material is hosted. We’re huge fans, and so are our students!
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Not scheduled or consistent coaching, no. However, I (Karsen) do pop into the courses’ activity feed from time to time for Q+A!
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Not at all. You can use it for an upcoming launch, but you can also revamp existing sales pages and email campaigns with the material in LC 101.
WE CAN’T MAKE THIS STUFF UP
THE INVESTMENT
THAT KEEPS ON GIVING
ONE-TIME PAYMENT of
$497
3 MONTHLY PAYMENTS of
$175
Go from not knowing where to start to growing a list, writing and sending emails, and automating sales funnels.
THE EASIEST WAY TO USE EMAIL MARKETING
THE EASIEST WAY TO USE EMAIL MARKETING
When it comes to email, it’s never too late to start or start over. We hope to be a part of your journey!